3/10/2014 20 Tips to Get Your Content Seen on Facebook
20 Tips to
Get Your Content Seen on Facebook
by Ellie Mirman
February 23, 2011 at 8:30 AM
Facebook can be a great channel for spreading your content
to a huge and active audience, but only if your content gets seen. Posting a
video or a status update doesn't matter if no one sees it.
Note: this article is based on a
presentation I did
for Social Fresh Tampa earlier
this week. Check out the slides and resources here.
What is "News Feed
Optimization"?
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3/10/2014 20 Tips to Get Your Content Seen on Facebook
The news feed
is the #1 most visible real estate on Facebook. It is customized to each user
based on their network and their patterns of activity, like which of their
friends they interact with the most. The news feed shows the top posts from a
user's network, filtering out more than 99% of content. So, the question is,
how do you make sure your content makes it into that <1% of content securing
real estate in the news feed?
Facebook's Algorithm: EdgeRank
Facebook,
unlike the super-secret Google, has shared their algorithm for ranking content
on Facebook and filtering what appears in the news feed. The algorithm consists
of three components:
1.
Affinity - the number of times 2 people (or
a person and a page) have interacted
2.
Weight - the number
of times users have interacted (commented, liked) with the content in question
3.
Recency - the time
since the content was posted, note that Facebook moves and changes very quickly, and my news feed, for example, never has
content more than 24 hours old.
20 Tips to
Get Your Content Seen on Facebook
With the
understanding of how Facebook ranks and filters content, what can you do to make sure your
content makes the cut? Here are 20 ideas.
1.
Post a
variety of content to attract interactions from a higher percentage of your users, raising your affinity
score.
2. Focus on positive and fun content on Facebook. Sex sells.*
3.
Talk about
Facebook - Facebook is the number one most shareable topic on Facebook.*
4.
Respond to
comments that your fans post on your content to increase the number of interactions per post.
5. Respond to comments that your fans post on your wall to increase your affinity
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3/10/2014 20 Tips to Get Your Content Seen on Facebook
score.
6.
Experiment
with targeting posts to get a higher feedback score (percentage of impressions that turn into
interactions).
7.
Post
regularly, but not too frequently (more than once a day) to give
each post a good chance of gaining
traction.*
8.
Post content
outside of main work hours - Facebook users interact more when they're off the clock.*
9. Include images on blog posts you publish to create a more eye-catching post.
10.
Don't forget
to write an appealing meta description for any links you post, because Facebook automatically pulls
this in for links.
11.
Use share
links on your blog articles and landing pages to encourage
users to post your content directly.
12.
Integrate
landing pages within Facebook to get higher conversion rates - Facebookers don't like to leave
Facebook.
13.
Post videos
directly instead of links to articles with videos, so users can watch the video within Facebook.
14. Include links in video descriptions to drive traffic back to your website.
15.
To share
photos but protect your copyright and get better analytics, use
Flickr integrated with your Facebook
account.
16. To share photos for maximum
interactions, post photos directly to
Facebook .
17.
Refrain from
using complex language or jargon in your posts for maximum response.*
18. Ask questions and specifically ask for feedback from your fans.
19.
Use Facebook
Insights to measure which content performs the best on your specific page.
20.
Encourage
user-generated content , including user-created photos, comments, or links.
*Source: 5 Questions and Answers About Facebook Marketing
For more information about marketing with Facebook,
check out our ebook, How to Use Facebook for Business !
Have other
ideas to optimize your content posts on Facebook? Share them in the comments
below!
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3/10/2014 20 Tips to Get Your Content Seen on Facebook
Photo Credit: MailChimp®
Dan Tyre 2/23/2011 8:37:13 PM
21.Post pictures of cute puppies or
your son's enormous watermellon crop last summer.
Jill Fratianne 2/23/2011 8:42:59 PM
Great Post
Ellie, I get asked these questions ALOT from folks looking for help from
HubSpot. Needless to say, I will be passing this around.
Tina Thelen 2/23/2011 8:48:23 PM
Great
Article Ellie! I'm always looking for better ways to get more interaction on my
Facebook business fan page. Great tips for helping to achieve that! Thanks
again.
Khyati 2/23/2011 8:55:14 PM
Great post!
Is there any difference between having a Facebook page that others can 'like'
or a group that others can become 'member' or having a page/community where
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