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KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
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DIFFICULTYTOOL |
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6 TOOLS FOR A COMPLETE MARKETING
WORKFLOW 02
INTRODUCTION
Marketers use
countless tools to help them get their job done. But what if your most crucial
tools could be found and used all in one place?
Alexa’s
Marketing Stack delivers a full range of SEO and content marketing products to
help you make better decisions, prove your results, and discover new
opportunities to improve your website traffic.
This ebook is
your guide to discovering how Alexa’s tools can help streamline your workflow
and grow your business.
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KEYWORD |
COMPETITOR |
ON-PAGE |
SEO |
COMPETITOR |
AUDIENCE |
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DIFFICULTY |
KEYWORD |
BACKLINK |
OVERLAP |
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SEO CHECKER |
AUDIT TOOL |
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TOOL |
MATRIX |
CHECKER |
TOOL |
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P. 03 P. 09 P. 19 P. 25 P. 29 P. 33
BENEFITS:
DD Know what keywords you can rank for
DD Save time
finding keywords DD Choose better
keywords
DD Improve your chances of ranking DD Grow your organic traffic
Alexa’s Keyword
Difficulty tool is the optimal place to discover the most relevant keywords for
your website, based on your unique ability to rank in search. We take your
Competitive Power— a metric that benchmarks the level of keyword competition
your site can target—and serve you highly relevant terms that you’re most
likely to rank for. With multiple ways to search and a handful of important
filters, you’ll never have to click through pages and pages of “maybe” keywords
again.
THE SHORT-AND-SWEET:
We give your site a score—Competitive
Power.
You use that score as a benchmark
to discover
the best, easy-to-rank keywords
for your site.
Then you create killer content
with more
confidence you’ll rank in search.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
6 TOOLS FOR A COMPLETE MARKETING WORKFLOW 04
HOW TO USE IT
1. KNOW YOUR SITE’S COMPETITIVE
POWER
Knowing your
site’s strength via your Competitive Power — a measure of your site’s ability
to compete in SERPs— will help you choose the keywords you’re most likely to
rank for.
You can quickly
identify the best key-words for your site by looking for the lightning bolt
icon 
beside
a keyword in the results. These are keywords that have a competition score at
or below your Competitive Power.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
2.
START YOUR
SEARCH FOR SEO KEYWORDS
There are 3 ways to search
for keywords with the Keyword Difficulty tool.
• Enter a seed phrase that represents a topic you’d
like to create content for.
The keyword
results will be based on related phrases that people frequently search for, in
addition to the phrase you entered. This is like the “Searches related to…”
section at the bottom of Google search results.
• Enter a site that has similar content to what
you’d like to create, or a similar audience you want to attract.
This will return a list of
keyword ideas based on phrases that are already sending traffic to that site.
These results will help you create new, highly relevant content for your target
audience.
• Enter your own site to find new oppor-tunities similar to keywords already driving traffic
to your site.
We’ll find new keywords
that you’re not already targeting, but that are similar to the ones you are
already getting traffic for. This will help you find new ideas related to those
you’ve already successfully ranked for so your likelihood of ranking again is
high.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
HOW TO USE IT
3. FIND THE BEST KEYWORDS FOR YOUR SITE
Use the sort and filter
options to narrow down the results based on your unique criteria:
•
Competition - how difficult it will be to rank highly for a given
keyword
•
Popularity - how often a keyword is searched
•
Relevance - how relevant a keyword is to the site or phrase you entered
in Step 2
•
Filter by keywords already driving traffic to your site
•
Show only results that contain a certain phrase
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KEYWORD |
COMPETITOR |
ON-PAGE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
6 TOOLS FOR A COMPLETE MARKETING WORKFLOW 06
48% OF PEOPLE
IDENTIFIED KEYWORD/PHRASE RESEARCH AS A MOST EFFECTIVE SEO TACTIC
SEO AUDIT COMPETITOR AUDIENCE
TOOL BACKLINK CHECKER OVERLAP TOOL
6 TOOLS FOR A COMPLETE MARKETING
WORKFLOW 07
HOW TO USE IT
The best part?
The list is already sorted by relevance, so you’ll waste no time going through
page after page of keywords to find the ones you want. Plus, we’ve marked
keywords that have a Competition score at or below your Competitive Power, so
the right keywords should be even easier to identify.
As
you find keywords you might want to create content for, save them to your
Workspace for later. Then all you need to do is create content around your new
keywords and start driving more traffic.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
FIND THE BEST KEYWORD
OPPORTUNITIES IN
LESS TIME, AND WITH MORE
CONFIDENCE.
SIGN UP FOR A FREE TRIAL
AVAILABLE IN THE ADVANCED PLAN
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
BENEFITS:
DD Know what keywords are most successful for
competitors
DD See which sites have the most Share of Voice
DD Discover untapped keyword opportunities
DD Uncover popular content topics in your
industry
DD Gain a
competitive edge in search DD Grow your organic traffic
Alexa’s Competitor Keyword Matrix is the ultimate way
to run a complete competitor keyword analysis and identify high oppor-tunity
keywords based on “gaps” with your closest competitors. The heat-map style
presentation helps you quickly identify the type of opportunity you seek, like
your competitors’ top keywords or keywords not yet targeted by rival sites. You
can also filter by pre-set Use Cases to quickly discover specific types of
opportunities, like buyer keywords or
the most popular paid keywords among your competitors. Also, visualize which
sites have the highest Share of Voice
in a particular topic of group of keywords.
THE SHORT-AND-SWEET:
|
KEYWORD |
COMPETITOR |
ON-PAGE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
A
keyword research tool + competitor key-word analysis all-in-one. We use Organic
Traffic and Paid Impression Scores to uncover “keyword gaps” with your
competitors. You find keyword ideas faster, and gain a competitive edge in
search.
SEO AUDIT COMPETITOR AUDIENCE
TOOL BACKLINK CHECKER OVERLAP TOOL
HOW TO USE IT
|
KEYWORD |
COMPETITOR |
ON-PAGE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
6 TOOLS FOR A COMPLETE MARKETING
WORKFLOW 10
The Competitor
Keyword Matrix allows you to compare up to 10 sites at once (including your
own) to see competitors’ keywords that are different from yours.
Enter up to 10
sites into the tool and return a list of keywords driving traffic to those
sites. You can sort the results by the following criteria:
•
Sites in Common - how many sites are getting some traffic from the same
keyword
•
Popularity - how frequently users search for a keyword (higher
popularity = higher traffic)
•
Competition - an estimate of how hard it is to rank highly for a keyword
SEO AUDIT COMPETITOR AUDIENCE
TOOL BACKLINK CHECKER OVERLAP TOOL
The heat-map
style presentation uses Organic Traffic and Paid Impression Scores to compare
and contrast keywords, and the level of success from keywords, between sites.
Organic Traffic Scores are purple in the Matrix and are scored from 1 (lowest)
to 100 (highest). They show relative estimated organic traffic to a site for a
particular keyword. It’s based on a site’s relative position in search engine
results for that keyword, plus the popularity of that keyword. You can use this
number to compare who gets the most and least traffic from the same keyword.
Paid Impression Scores are orange in the Matrix and are also scored from 1
(lowest) to 100 (highest). They show the relative number of impressions that a
site gets for pay-per-click ads for that keyword in search. You can use this
number to estimate how well a keyword your competitor is paying for is
performing.
60% OF B2B
MARKETERS REPORT THAT THEIR TOP CHALLENGE IS PRODUCING ENGAGING CONTENT.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
6 TOOLS FOR A
COMPLETE MARKETING WORKFLOW 12
HOW TO USE IT
Results can be
toggled to show only organic, only paid, or both types of keyword opportunities
in the Matrix table. You can also sort any column to show the traffic scores
for each type of keyword highest to lowest, or vice versa. That way you narrow
in on just the right opportunities for you.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
THERE ARE A FEW WAYS TO IDENTIFY OPPORTUNITIES USING THE
COMPETITOR KEYWORD MATRIX:
1.
Target keywords with many sites in common
In this
approach, you want to know how many sites are already targeting a keyword and
getting traffic for it. Think of this as the bandwagon approach. If a lot of
sites are targeting a keyword, it means there’s a lot of interest in the topic
amongst your audience and you may want to get in on the action. But watch out
for high Competition scores. On the other hand, if just a couple sites are
targeting a keyword, this could mean it’s an opportunity for you to fill a gap.
And with a high Popularity score, it’s probably a valuable opportunity.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
2.
Target keywords your competitors get the most traffic from
This approach
targets your competitors’ top keywords—those they’re getting the most traffic
from. These keywords are dark purple in the Competitor Keyword Matrix. Keywords
like this usually have proven to be very valuable to the competitor, and the
search intent is often highly relevant. But if too many of your competitors are
targeting that keyword, then your chances of ranking may go down. Check the
Competition score for these keywords, then research the type of content your
competitors created. This will tell you if there’s an opportunity for a new
piece of content that could rank in SERPs.
3.
Target keywords your competitors get no traffic, or very
little traffic from
This approach targets
keywords that are driving little to no traffic to your competitors. These
keywords, colored gray (for no traffic) or light purple (for a little traffic)
in the Matrix, may be:
1.
Keywords your competitors haven’t targeted yet, or
2.
Keywords they’ve targeted but aren’t successfully getting
any traffic from.
In either case,
find out why. Is the keyword not relevant enough to your audience? Is the
keyword too broad to be valuable? Is their content not specific enough? Does it
fail to answer search intent? You can use this information to decide if the
keyword is an opportunity worth pursuing.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
4. Filter with Use Cases
If you’re not
sure what combination of filters to use to find the keywords most important to
you, try using one of our pre-set Use Cases. Choose to view the most common
organic keywords, see the top paid keywords, or filter for popular buyer
keywords. The buyer keywords use case shows you phrases searchers use when they
are ready to make a purchase. These are valuable terms to target in content and
paid campaigns.
5. Share of Voice
The Competitor Keyword
Matrix includes a visualization for Share of Voice. You can use this to see
which sites are dominating search based on the quality and quantity of the
keywords they’re getting traffic for. Use this information to investigate which
keywords and topics that top site is targeting that you may not have
considered. Take note of the content
they’re
publishing as well. How long is it? What type of content is it (list, article,
case study)? Do they have quality internal and external links? Use the
information you uncover to give you ideas for your own content.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
HOW TO USE IT
6 TOOLS FOR A COMPLETE MARKETING
WORKFLOW 16
6. Keyword Clusters
Lastly, you can
find opportunities using the Keyword Clusters chart. In this visualization you
can hone in on broad keyword topics that are of interest to you.
For example, if
there is a particular subject you’re interested in creating content for (like
natural dog shampoo or flea treatment) you can filter the Clusters table to
show the most popular terms for that topic.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
The list can be
filtered using the same Use Cases and settings mentioned above. Click through
any cluster or sub-cluster to view lists of related keyword opportunities for
that broad term.
This view is
just another way Competitor Keyword Matrix lets you narrow in on the best
keywords for your site.
Want to research a keyword
you find in the Matrix further? Use our Keyword
Difficulty tool from Chapter 1 to find
similar keywords and save your favorites to Workspace.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
IDENTIFY HIGH
OPPORTUNITY KEYWORDS BASED ON GAPS WITH YOUR CLOSEST COMPETITORS.
SIGN UP FOR A FREE TRIAL
AVAILABLE IN THE ADVANCED PLAN
|
KEYWORD |
COMPETITOR |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
ON--PAGE 
SEOAUDIT COMPETITOR AUDIENCE
SEOCHECKER TOOL BACKLINKCHECKER OVERLAPTOOL
BENEFITS:
DD Improve search
rankings DD Follow SEO
best practices
DD Maximize content visibility in search
The On-Page SEO Checker from Alexa is the most
straight-forward way to make sure your SEO content is fully optimized. We’ll
run a full report to analyze how well your page is optimized for your target
keyword. Then we’ll serve up an easy-to-follow list of action items to help
improve your chances of ranking. Never let your content marketing efforts go to
waste—maximize your results with the On-Page SEO Checker.
THE SHORT-AND-SWEET:
A
complete analysis of
your content for
following on-page SEO best
practices. Plus,
recommendations to help you boost
your
results in search.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
The On-Page SEO
Checker is ideal for anyone who has a content marketing program. It takes a
huge amount of time to research, brainstorm, and craft a single piece of
content. And then you have to optimize for SEO, schedule it on social media,
and conduct influencer outreach.
After all that
work, you want to make sure that your efforts are going to get your content
ranked and drive the most traffic possible.
The On-Page SEO Checker does just that— helps you
analyze your content to make sure it’s optimized for search the best it can be.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
60% OF ALL ORGANIC CLICKS
GO TO THE ORGANIC
TOP 3 SEARCH RESULTS.
SEO AUDIT COMPETITOR AUDIENCE
TOOL BACKLINK CHECKER OVERLAP TOOL
A single target keyword or phrase
is important so search engines know exactly what your content is about. Use
similar keywords to support your target keyword, but always focus on a single
keyword for SEO.
Don’t have a target keyword or
phrase? Use the Keyword
Difficulty tool to find one
that fits your content, at the right competition level.
To use the
tool, start with a landing page + target keyword pair.
Analyze your
content and we’ll run a check to make sure you’re following best practices for
on-page SEO.
Then we’ll
deliver a full on-page SEO report with easy-to-follow action items and
recom-mendations for ways to optimize your page.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
6 TOOLS FOR A
COMPLETE MARKETING WORKFLOW 22
HOW TO USE IT
We’ll make
recommendations in the following categories:
• Relevance
- do search engines recog-nize your content as relevant to your target keyword?
• SERP
Appearance - how your landing page appears in search results and how appealing
it is to click on
• Visitor
Experience - does your page put the user first? How easy is it to navigate? Is
it responsive?
• Target
Keyword - is your target keyword the optimal term for your content? Is it
within your competitive range?
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
6 TOOLS FOR A
COMPLETE MARKETING WORKFLOW 23
HOW TO USE IT
Each
recommendation in your report
provides detailed directions on how to
improve. We even include snippets of HTML
so you can see where each optimization
will be reflected in your code.
Delegate optimization tasks as necessary,
update your page, and analyze it again.
We’ll run a report as many times as you’d
like
until your page
is as optimized
as possible.
Any time you create new content, the On-
Page SEO Checker will help ensure you get
the best results in search. Your organic
traffic will thank you.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
GET THE MOST
OUT OF YOUR CONTENT EFFORTS AND IMPROVE YOUR RANKINGS IN SEARCH.
SIGN UP FOR A FREE TRIAL
AVAILABLE IN THE ADVANCED PLAN
|
KEYWORD |
COMPETITOR |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
|
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
BENEFITS:
DD Uncover technical SEO issues
DD Follow
on-site SEO best practices in 5
industry-standard categories
DD Improve search visibility
DD Increase organic search traffic
THE SHORT-AND-SWEET:
Automatic
reports that keep you informed of technical issues getting in the way of your
site’s SEO performance. Plus, actionable rec-ommendations for how to improve.
Alexa’s SEO Audit tool ensures that no technical issue
goes unnoticed. It’s the best way to find and fix problems that keep you from
ranking. Our comprehensive report covers 5 industry-standard categories and
over 30 items, so you always know what’s standing between you and more search
traffic. Our actionable report gives clear recommendations on what to fix and
how, with an explanation of why each item on your to-do list is important.
Customize your task list by downloading only the items you want to focus on (or
all of them!) in a spreadsheet. Reports are automatically run bi-weekly (in the
Advanced plan), so you’ll always have an up-to-date view of your site’s SEO
performance.
SEO LEADS HAVE
A 14.6% CLOSE RATE, WHILE OUTBOUND LEADS (SUCH AS DIRECT MAIL OR PRINT
ADVERTISING) HAVE A 1.7% CLOSE RATE.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
HOW TO USE IT
Using the SEO Audit tool couldn’t be simpler.
Once a site is
added to your subscription, our crawler visits your website and goes over it in
depth, analyzing its structure, meta data, and links.
Note: This is a comprehensive crawl, but
it’s also “polite” — spreading out the re-quests over a number of hours.
Once complete, we serve you a comprehensive report that includes an Overall
Grade, plus individual grades in 5 important categories. Those 5 categories are
comprised of more than 30 SEO items, technical and not.
6 TOOLS FOR A
COMPLETE MARKETING WORKFLOW 26
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
HOW TO USE IT
We color code
what items need attention in the left navigation so you can access to-do items
quickly. Each item includes a description of what needs to be fixed and why it’s
important to your SEO. We also include recommendations and step-by-step
instructions to help make improvements simple.
You can
prioritize and manage tasks by customizing a downloadable version of the report
with any or all of the action items listed. Then collaborate with your
developers to make changes.
6 TOOLS FOR A COMPLETE MARKETING
WORKFLOW 27
Reports are run
automatically every 2 weeks for Advanced plan holders. Each time a report is
run, you’ll receive an updated view of your SEO performance so you can track
your progress.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
FIND AND FIX
TECHNICAL PROBLEMS THAT KEEP YOU FROM RANKING.
SIGN UP FOR A FREE TRIAL
AVAILABLE IN THE ADVANCED PLAN
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
BENEFITS:
DD Find backlinks
that send traffic to competitors
DD Find related
sites that might link to your content
DD Identify new audiences your competitors
already reach
DD Get content ideas
The Competitor Backlink Checker lets you perform a
complete backlink analysis on your competitors to see what backlinks are
driving traffic to each site. Along the way, you’ll discover related sites that
might also link to you. Competitor Backlink Checker also helps you get more in
touch with your audience. When you run a backlink check on competitors, you’ll
be able to pinpoint new and relevant audiences your competitors reach that you
should too. By evaluating each backlink you find, you can see what content
resonates with your target audience and also what content earns backlinks from
trusted sites.
THE SHORT-AND-SWEET:
Find valuable backlinks that drive
traffic to
competitors’ sites. Plus, get
familiar with the
type of content that resonates
with your
audience and earns backlinks from
reputable
sites that might also link to you.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
The Competitor
Backlink Checker is an excellent tool for finding high opportunity backlinks using
competitive analysis.
Choose a saved
Site List or enter up to 10 sites into the tool and see a list of backlinks
that those sites share in common. Be sure to include your own site in the list,
so you can see how you compare. With the results you’ll be able to identify the
gaps in your backlink profile—where sites are linking to competitors but not
you.
Once you enter
your site list and run the analysis, you can filter and sort to find the
backlink opportunities that you want to target. For example, you can sort by
Sites (the number of sites in the list that are getting a backlink from the
source in the
left column).
You can also filter by linking sites that do or do not contain certain words. For example, if you want to find
linking opportunities on sites relating to education, you might filter to show
only linking sites that contain “.edu” or “university”.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
To see backlink
gaps for any site in your list, use the filter setting “Show Backlink Gaps
for...” and select the site you care about. You’ll then be able to view all the
sites that link to other sites in your set, but not you. Click the plus sign to
the right of any linking site to see the top pages driving traffic from that
site and which site in your set it links to.
Click through any of these
links to review the content on your competitor’s site that has earned that
link. Take note of how the content is written, organized, and what it’s about.
If it has been linked to by another trusted site, the content must be valuable
and relevant to that audience. Use this information to get ideas about content
you could create that would earn links too.
If you see
sites that you’d like to reach out to for advertising or guest posting
opportunities, click the star to the right of the site to save it to your
Workspace to work on later.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
FIND VALUABLE BACKLINK OPPORTUNITIES
THROUGH COMPETITIVE ANALYSIS.
SIGN UP FOR A FREE TRIAL
AVAILABLE IN THE ADVANCED PLAN
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
BENEFITS:
DD Find similar
sites that share the same
audience with the target site
DD Create Site
Comparisons to benchmark and
analyze
DD Run a comparative keyword
analysis
to identify gaps
THE SHORT-AND-SWEET:
Identify
similar sites (those that share visitors) and easily run Site Comparisons for
bench-marking and analysis, or a competitor keyword analysis to find new
keyword opportunities.
The Audience Overlap tool is a great complement to
the marketer’s workflow, facilitating the discovery of sites that your target
audience visits. Entering up to 10 sites will generate a visualization of other
sites that share the same audience, sorted by most audience overlap to least.
Select up to 10 of those sites to add to:
1.
A Site Comparison - to compare key metrics and traffic
sources, or
2.
The Competitor Keyword Matrix - to compare key-words that
the sites get traffic for in search.
The Audience Overlap tool
is your starting point for all competitor analysis.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
6 TOOLS FOR A
COMPLETE MARKETING WORKFLOW 34
HOW TO USE IT
As with all of
Alexa’s tools, Audience Overlap is designed with your workflow in mind. It’s a
jumping off point for competitor analysis and competitor keyword research, and
helps you generate sets of sites that are most relevant to you.
Simply enter a
site in the tool and click “Find similar sites”. We’ll return a visualization
of sites that share visitors.
The tool
visualization helps you find similar sites your audience visits that you might
not already know about. Click to analyze each site individually in the Site
Keywords tool to understand the topics that site covers, or in Site Overview to
view traffic performance.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
6 TOOLS FOR A
COMPLETE MARKETING WORKFLOW 35
HOW TO USE IT
You can also
select up to 10 sites to analyze them in Competitor Keyword Matrix, Competitor
Backlink Checker, or run a Site Comparison.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
If you choose
to create a Site Comparison, you’ll be able to analyze key metrics and traffic
sources for the sites you selected.
In the
Competitor Keyword Matrix, you’ll be able to identify new keyword opportunities
based on gaps with competitors.
And Competitor
Backlink Checker will help you uncover new link building opportunities your
competitors are already getting traffic from that you could too.
Get your
research off on the right foot—let the Audience Overlap tool help you decide
which sites are important to focus on. Then customize your analysis to discover
new competitors or potential partner sites, find untapped keyword ideas, and
identify backlink opportunities that will help you grow your traffic and your
business.
90% OF FORTUNE
500 COMPANIES PRACTICE
COMPETITIVE INTELLIGENCE.
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
FIND AND REACH YOUR AUDIENCE WITH
AN
INFORMED STRATEGY
SIGN UP FOR A FREE TRIAL
AVAILABLE IN THE ADVANCED PLAN
|
KEYWORD |
COMPETITOR |
ON-PAGE |
SEO AUDIT |
COMPETITOR |
AUDIENCE |
|
DIFFICULTY
TOOL |
KEYWORD MATRIX |
SEO CHECKER |
TOOL |
BACKLINK CHECKER |
OVERLAP TOOL |
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